Sweet Greens: Raining in the Cash


The Interns, and Henry’s, favorite salad place, Sweet Greens, has just recently raised 35 million in additional venture capital funding.

In a the highly competitive food industry, this healthy salad chain is building a healthy brand that targets millennials. Much healthier than traditional fast food restaurants such as Wendy’s and McDonald’s, Sweet Greens views its competitors as Chipotle and Chop’t. To stand out from those two companies, Sweet Greens has been on the edge of the technological transformation in the food industry. Their app, which is available on IPhone and Android, currently is accountable for a quarter of all of their purchases.

They also hosted a music festival last month, which featured artists such as Kendrick Lamar, Calvin Harris and The Weeknd. Clearly Sweet Greens is becoming a hot investment due to their desire to be more than just your lunch spot.

Source: http://techcrunch.com/2015/07/01/sweetgreen-harvests-35-million-to-satisfy-millennial-salad-cravings/

Sweet Greens: Raining in the Cash

The Importance of Branding


Like most companies that Great Oaks invests in, these guys found an concept that people want and turned it into a business plan. In an highly competitive industry, Chubbies has found their Niche. The founders, fraternity guys from Stanford, started this company in 2011 after being bored with their day jobs. Tom Montgomery, one of the cofounders, describes Chubbies as, “Constantly building this brand around the weekend and the feeling you get around Friday at 5 p.m.”

While Chubbies has been ecommerce start up, they have begun to open a few stores with a ton of success. Their goal this year is to have their traditional holiday sale around the fourth of July, in which they sell out of the classic American Flag bathing suit, and hopefully make over a million dollars on that day alone.
Read more: http://www.businessinsider.com/chubbies-founders-on-why-they-started-a-mens-short-shorts-company-2015-6#ixzz3eSzFsORt

The Importance of Branding

Uber Drivers might become employees and the effect that has on the “On Demand” Economy

LONDON, ENGLAND - JUNE 02: In this photo illustration, a smartphone displays the 'Uber' mobile application which allows users to hail private-hire cars from any location on June 2, 2014 in London, England. The controversial piece of software, which is opposed by established taxi drivers, currently serves more than 100 cities in 37 countries. London's black cabs are seeking a High Court ruling on the claim that the Uber software is breaking the law by using an app as a taxi meter to determine rates.  (Photo by Oli Scarff/Getty Images)

Last Wednesday, Uber lost a case in California that could force them to classify all of their  drivers as full time employees. If this happens, Uber will have to allocate funding for social security, health insurance, and other expenses that come with having employees. This will not decimate Uber, which recently was valued at 40 billion dollars but for other startups that copy the “Uber Model”  this could pose a serious issue.

This effect on the “On Demand” economy is huge. In an industry that Uber helped create, this ruling could now prevent other start ups from scaling like Uber because they will have to set aside large chucks of cash for employees benefits. Other companies that could be affected by this outcome include: Lyft, Seamless, Grubhub and any apps that hire independent contractors.

Uber is currently appealing this vote.




Uber Drivers might become employees and the effect that has on the “On Demand” Economy

Derek Jeter’s New Start up: Getting athletes to write about themselves

Life after baseball hasn’t been quiet for Derek Jeter, he now owns his own sports media company called The Players Tribune. This company’s pitch is that it will be a media outlet in which the actual Athletes write about themselves and share their own thoughts and content (much like the Great Oaks Intern Blog for us). Recently New Enterprise Associates invested 9.5 Million in a series B funding.

Personally, I read a lot of articles about sports in general. The ability to read an article from the athletes perspective is very enticing to me, and the chance to do that would draw me more to this website then other competitors such as Grantland, Bleacher Report or ESPN. Visiting the website: http://www.theplayerstribune.com/ You can see that it’s easy to use and is very up to date/modern. With such a prominent figure representing the brand, and the unique pitch of having blog posts and articles that the Athletes write themselves, they should begin to get much more traffic and users to their site. This will allow them to begin to make money through ads or eventually charge for a subscription like ESPN insiders does.

It wouldn’t surprise me if this website became my go to place for sports news.





Derek Jeter’s New Start up: Getting athletes to write about themselves