The Interns, and Henry’s, favorite salad place, Sweet Greens, has just recently raised 35 million in additional venture capital funding.
In a the highly competitive food industry, this healthy salad chain is building a healthy brand that targets millennials. Much healthier than traditional fast food restaurants such as Wendy’s and McDonald’s, Sweet Greens views its competitors as Chipotle and Chop’t. To stand out from those two companies, Sweet Greens has been on the edge of the technological transformation in the food industry. Their app, which is available on IPhone and Android, currently is accountable for a quarter of all of their purchases.
They also hosted a music festival last month, which featured artists such as Kendrick Lamar, Calvin Harris and The Weeknd. Clearly Sweet Greens is becoming a hot investment due to their desire to be more than just your lunch spot.