The Importance of Branding


Like most companies that Great Oaks invests in, these guys found an concept that people want and turned it into a business plan. In an highly competitive industry, Chubbies has found their Niche. The founders, fraternity guys from Stanford, started this company in 2011 after being bored with their day jobs. Tom Montgomery, one of the cofounders, describes Chubbies as, “Constantly building this brand around the weekend and the feeling you get around Friday at 5 p.m.”

While Chubbies has been ecommerce start up, they have begun to open a few stores with a ton of success. Their goal this year is to have their traditional holiday sale around the fourth of July, in which they sell out of the classic American Flag bathing suit, and hopefully make over a million dollars on that day alone.
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The Importance of Branding

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