Derek Jeter’s New Start up: Getting athletes to write about themselves

Life after baseball hasn’t been quiet for Derek Jeter, he now owns his own sports media company called The Players Tribune. This company’s pitch is that it will be a media outlet in which the actual Athletes write about themselves and share their own thoughts and content (much like the Great Oaks Intern Blog for us). Recently New Enterprise Associates invested 9.5 Million in a series B funding.

Personally, I read a lot of articles about sports in general. The ability to read an article from the athletes perspective is very enticing to me, and the chance to do that would draw me more to this website then other competitors such as Grantland, Bleacher Report or ESPN. Visiting the website: http://www.theplayerstribune.com/ You can see that it’s easy to use and is very up to date/modern. With such a prominent figure representing the brand, and the unique pitch of having blog posts and articles that the Athletes write themselves, they should begin to get much more traffic and users to their site. This will allow them to begin to make money through ads or eventually charge for a subscription like ESPN insiders does.

It wouldn’t surprise me if this website became my go to place for sports news.

Sources:

http://www.businessinsider.com/nea-invests-95-million-series-b-in-derek-jeters-players-tribune-2015-6

http://www.theplayerstribune.com/

http://www.nea.com/

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Derek Jeter’s New Start up: Getting athletes to write about themselves

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